Dr. Seuss’ How the Grinch Stole Christmas!™ - The Care and Feeding of a Grinch: Shaped story book (Dr. Seuss’ How the Grinch Stole Christmas!™): Film tie-in edition

The grumpy Grinch only has one friend, a mangy mutt called Max. Max certainly has his paws full keeping his master in line! Here, for the first time, we see events from the dog’s perspective, giving readers a rousing, rhyming dog’s eye view of the Grinch and his wicked ways.

This charming shaped story book is part of a fabulous range of titles published by HarperCollins to tie in with Universal Pictures’ film adaptation of Dr. Seuss’ How the Grinch Stole Christmas!. Starring the irrepressible Jim Carrey (of The Mask and The Truman Story fame), directed by Ron Howard (Apollo 13 and Happy Days), and scripted by the writers of Who Framed Roger Rabbit, the film promises to be the Christmas movie of the year, and many years to come.

The film will be supported by a massive marketing and publicity campaign, starting in the Summer and building up to a crescendo of activity by the UK release date of 1 December 2000. Events include nationwide bookshop promotions and advertising campaigns on TV and radio, on-line, in print, and in-stadium (including the Olympics!). Major promotional partners include one of the leading burger chains, and an extensive merchandising programme comprises a wealth of consumer products from toys, gifts and interactive video games to clothes and household goods.