Petra Curtis and Lucy Ryder Richardson started working together in July 2002, initially selling midcentury and modern furniture from Lucy’s 1960s house. The success of their first event spurred them on to produce a larger event where midcentury dealers and modern designers gather to sell their work. Modern Shows now hosts the shows Midcentury Modern, Midcentury East and The Midcentury Pop Up as well as being home to The Modern Marketplace directory, an indispensable guide to favourite C20 dealers and C21 designers and retailers.