TikTok: Your guide to BookTok and the titles in demand!
For any book fan looking for a community to express their love of reading and the characters they meet along the way, there is BookTok. Featuring book reviews, recommendations and re-enactments, BookTok is the perfect place to talk all things literature. It has led to a huge boost in the popularity of particular titles, and for reading books more generally. Even some of our HarperCollins’ divisions are now on TikTok joining in the bookish excitement of some of our favourite stories!
New TikTok sensations
While many books have been a success on TikTok since #Booktok first took off, we are also seeing readers diving into new books and spreading the word far and wide! Here are some of the books that are more recently becoming a hit on Tiktok…
The Pumpkin Spice Café
Laurie Gilmore
Winner of the TikTok Shop Book of the Year 2024 🍂🍁🍂🍁🍂
When Jeanie’s aunt gifts her the beloved Pumpkin Spice Café in the small town of Dream Harbor, Jeanie jumps at the chance for a fresh start away from her very dull desk job.
Logan is a local farmer who avoids Dream Harbor’s gossip at all costs. But Jeanie’s arrival disrupts Logan’s routine and he wants nothing to do with the irritatingly upbeat new girl, except that he finds himself inexplicably drawn to her.
Will Jeanie’s happy-go-lucky attitude win over the grumpy-but-gorgeous Logan, or has this city girl found the one person in town who won’t fall for her charm, or her pumpkin spice lattes…
The Pumpkin Spice Café is a cozy romantic novel with a grumpy x sunshine dynamic, a small-town setting and a HEA guaranteed!
Tropes:
Grumpy x Sunshine
Small town
Found family
Spicy
Dream Harbour Series
The Rebel Witch
Kristen Ciccarelli
A Language of Dragons
S. F. Williamson
The heart-rending conclusion to the bestselling Crimson Moth duology that began when a heartless hunter met a rebel witch…
A witch. A witch hunter. A love so deadly it could set the world on fire…
Rune Winters is on the run from the republic who condemned her and the boy who betrayed her. Her friends, her home, and the life she knew are lost.
An ocean away, her only ally is the unlikeliest one: Cressida Roseblood, the deposed witch queen intent on taking back what she thinks hers – the crown, the country, and Gideon Sharpe with it.
Gideon will not allow the terrors of his past to rise again, even if this means hunting down every last witch. But there is only one witch who holds the key to Cressida’s return…and Gideon’s heart.
And he will stop at nothing to find her. Rune Winters will meet her end. Even if it ends him too.
The most exciting debut of 2025 – an incredible Dark Academia, perfect for fans of Babel and Fourth Wing
London, 1923. Dragons soar through the skies and protests erupt on the streets, but Vivien Featherswallow isn’t worried. She’s going to follow the rules, get an internship studying dragon languages, and make sure her little sister never has to risk growing up Third Class. By midnight, Viv has started a civil war.
With her parents arrested and her sister missing, all the safety Viv has worked for is collapsing around her. So when a lifeline is offered in the form of a mysterious ‘job’, she grabs it. Arriving at Bletchley Park, Viv discovers that she has been recruited as a codebreaker helping the war effort – if she succeeds, she and her family can all go home again. If she doesn’t, they’ll all die.
At first Viv believes that her challenge, of discovering the secrets of a hidden dragon language, is doable. But the more she learns, the more she realises that the bubble she’s grown up in isn’t as safe as she thought, and eventually Viv must decide: What war is she really fighting?
Cursebound
Saara El-Arifi
Return to the intoxicating world of the fae in the enchanting sequel to the #1 Sunday Times bestseller, Faebound
Betrayed by destiny.
Cursed by love.
Bound by hope.
Yeeran and Lettle are no longer prisoners to the fae court, but now they’re bound by the shackles of their hearts …
Yeeran was born for war but is unprepared for love. She has left her new lover, the Queen of the fae, to return to her homeland, only to find that her former lover now threatens war against the fae.
Left behind, her sister Lettle is determined to break the curse that binds the fae to their realm. When a stranger appears in the city, Lettle is convinced he’s the key. But the Fates that once spoke to her have fallen silent.
Can Lettle and Yeeran discover the secret behind the curse – and unite these two worlds before they destroy each other?
The Baby Dragon Cafe
A. T. Qureshi
The perfect cozy, romantic fantasy BESTSELLER! 🐉🔥☕
When Saphira opens her cafe welcoming pet baby dragons, she isn’t expecting it to be quite so hard to keep the fires burning. But her young dragon patrons keep incinerating her furniture, which means selling coffee isn’t covering all her costs.
Local heart-throb Aiden is a gardener, though his disobedient baby dragon is a major distraction from his beloved plants. However, Saphira’s café gives him an idea – he’ll ask Saphira to train his dragon, and pay her enough to keep the cafe afloat.
They know they’re the answer to each other’s problems, but happy-go-lucky Saphira and gorgeous-but-grumpy Aiden couldn’t be more different. Can they find a way to work together – and maybe even ignite some fire of their own?
The perfect dual POV, grumpy sunshine cozy fantasy, with HEA guaranteed!
9780008727666
The Rose Bargain
Sasha Peyton Smith
The Cruel Prince meets Bridgerton in this captivating fantasy brimming with heart-pounding romance, vicious competition, and beautiful, cruel fae, from the New York Times bestselling author of The Witch Haven!
Every citizen of England is granted one bargain from their immortal fae queen. High society girls are expected to bargain for qualities that will win them suitors: a rare talent for piano in exchange for one’s happiest childhood memory. A perfect smile for one’s ability to taste.
But Ivy Benton’s debut season arrives with a shocking twist: a competition to secure the heart of the Queen’s fae son, Prince Bram. A prize that could save Ivy’s family from ruin… and free her sister from the bargain that destroyed her.
Yet every glittering fae deal has a rotting heart, and at the centre of this contest is a dark plot that could destroy everything.
Watch Me
Tahereh Mafi
Lose yourself in this explosive return to the #1 global bestselling SHATTER ME universe – the first book in a brand new spin-off series set ten years after we last left Juliette and Warner…
Brimming with pulse-pounding action and torturous romance, Watch Me is an explosive journey through a dystopian landscape where enemies-to-lovers has never felt more impossible. Step into a beloved and breathtaking world that demands an answer to a desperate question—
Who are we when no one is watching?
Exclusive Special Edition
No one loves an export exclusive special edition more than us…
We’re thrilled to announce that we’re publishing an export special edition of the new novel by Tahereh Mafi – the latest in the Shatter Me series!
You can add this beauty to your bookshelves this April!
When The Moon Hatched
Sarah A. Parker
☽ MAGIC. DRAGONS. ROMANCE. ☽
As an assassin for the rebellion, Raeve’s job is to complete orders and never get caught. When a rival bounty hunter shatters her world, Raeve finds herself captured by the Guild of Nobles – a group of powerful fae.
Crushed by the loss of his great love, dragon rider Kaan Vaegor took the head of a king and donned his melted crown. Now on a tireless quest to quell the never-ebbing ache in his chest, a clue lures him into the capital’s high-security prison where he stumbles upon the imprisoned Raeve …
Together, they seek truths that threaten to unravel everything they knew about their world – and each other.
Bestselling sensation When the Moon Hatched will transport you into a world filled with magic, dragons and a love that blazes through the ages…
Familiar Favourites
Divine Rivals
Rebecca Ross
Ruthless Vows
Rebecca Ross
The epic enemies-to-lovers fantasy novel filled with hope and heartbreak from number one Sunday Times bestseller Rebecca Ross!
Eighteen-year-old Iris dreams that one day her writing will make a difference. A war between gods is raging, and she’s landed a prestigious job at the Oath Gazette.
But at home, she’s barely holding it together. Her brother is missing on the frontline. Her mother is lost in a haze of addiction. And each night Iris pours her heart out in letters to her brother.
Letters that will never be answered. Or so she thinks…
They’ve made their way into the hands of the last person Iris trusts: Roman Kitt. Her cold, unforgiving rival at the paper.
Drawn together by fate and magic, they form an unlikely connection. They say love conquers all… but can it triumph in a war between gods?
The epic conclusion to the intensely romantic and beautifully written story that started in Divine Rivals.
TORN APART BY WAR. REUNITED BY LOVE?
Two weeks have passed since Iris returned home bruised and heartbroken from the front, but the war is far from over.
Roman is missing, lost behind enemy lines, with no memory of his past, or Iris. Hoping his memories return, he begins to write again – but this time for the enemy.
When a strange letter arrives through his wardrobe door, he strikes up a correspondence with a penpal who seems at once mysterious… and strangely familiar.
As their connection deepens, the two of them will risk their very hearts and futures to change the tides of the war.
Heartstopper Novellas
Alice Oseman
The TV adaptation of Alice Oseman’s graphic novel Heartstopper, a coming-of-age romance has been watched by viewers for over 15 million hours! The series, and novel, tells the story of Charlie Spring, a gay teenager who falls in love with his new form-mate, Nick Nelson – the popular and accomplished rugby player. The stories of Charlie, Nick, and their friends go beyond Heartstopper and Alice Oseman has also written two novellas about her beloved characters: Nick & Charlie and This Winter. She is also the author of I Was Born For This, Loveless, Radio Silence, and Solitaire. Find out more here.
Alice Oseman updated covers:
We are so excited that the new paperback editions of all of Alice Oseman’s novels are out now! Each edition has brand new content and a new cover illustrated by Alice!
Here is a look at the gorgeous updated covers:
Download the TikTok Order Form
To download the TikTok order form, click here. Once completed, you can send the form directly to your Sales Rep or to HarperReach@HarperCollins.co.uk.
HarperCollins on TikTok!
We now have a number of different imprints joining TikTok to create their own content. You can check out their videos using the links below:
HarperVoyager (Sci-fi and fantasy imprint)
Electric Monkey (Farshore imprint)
